Building a Brand in the Digital Age

This week, Brandon and Teresa Dufour give us a lesson on brand building in the digital age. This was recorded on Facebook Live at the Greater Waterbury Chamber of Commerce, in front of a leadership and community class. The pair were special guests for the class and helped the groups with a project they were working on. Brandon, as CEO of The Next Street, knows how to build a brand in today’s world, using technology and social media to spread awareness and gain followers. Teresa, as host of CT Style and the morning traffic reporter for WTNH News 8’s Good Morning Connecticut, knows about both traditional media (TV, film, etc.) and how social media is quickly becoming the go-to for news and updates.


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